Coach Spotlight - Ashley Smith



What does fitness mean to you?

Fitness has been the key component for mental stability in my life, it has shaped who I am as a person and it’s all I’ve ever known.

When did you start your fitness journey?

I began training at the age of 12, but it was the age of 14 that I began training consistently. I very quickly realised that it was beginning to become a huge passion of mine and knew I wanted to make a career out of making it other people’s passion as well. So, I completed my personal training qualifications whilst I was at college, as I studied in Sports Science alongside.

How has fitness helped you in other areas of your life?

Fitness has helped me in all areas of my life, especially bodybuilding which has taught me key values I still live by today including discipline, dedication, determination and direction. 

What do you bring to the Physique Academy?

I bring 10 years’ worth of experience to Physique Academy with a research-based strategy due to studying my Bachelor’s degree in Sports & Exercise Science from a top 10 UK university.

What are your THREE biggest strengths when it comes to being a coach?

Relatability – I understand each individual client’s wants and needs and can relate to where they’re currently at in their fitness journey.

Communication – I’m passionate about what I do, so I’m always looking to stay in touch with clients to acknowledge and recognise those small or large wins they have achieved in their week and fitness journey.

Client Understanding – I have worked with a wide range of ages, demographics and abilities. From professional sports players to complete gym novices. I know how to meet that particular client where they’re currently at and not to overwhelm that individual with information.

Why should people join the Physique Academy?

Physique Academy goes way beyond the physical benefit. I now personally train predominantly for the mental benefit, and I coach my clients to reach that stage as well. We are the only team of coaches that have a psychology-based programme to boost self-esteem, overcome any mental boundaries and learn about behaviour-change, resilience, and mindset.

What advice would you give to people starting their fitness journey?

Aim to implement baby steps to your fitness. Don’t go from 0 to 100 within the space of a few days. Start with what is a realistic expectation for you and build on that, once you’re consistent enough at that stage.

What is the best thing about being a part of the Physique Academy?

The likeminded brotherhood that has been built between coaches, and how we’re able to help change lives from all walks of life around the world.

What is your favourite style of training?

Bodybuilding & Conditioning

Why is routine and discipline important to you?

Routine and disciple allow you to sustain your results long-term and keep progressing. Motivation is what gets you started; disciple will keep you moving forwards.

Have you ever had a setback in training and how did you overcome this?

I am thankful to have had little physical injuries in my own journey so far. However, I have had numerous mental barriers within my personal life that has really impacted my motivation and disciple at times. Specifically, my close friend’s sudden passing last year which ultimately prevented me from getting to where I needed to be in that stage. I overcame this by focussing on what is good in my life and circling my attention around that.

You can book a FREE consultation call with the Physique Academy here.

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